Chua Zi Yang
Manager, Wealth Services
Zi Yang began his journey into financial consulting after a period of exploration and uncertainty early in his career. Like many, he didn’t initially see the value of financial planning — until a personal family experience shifted his perspective and showed him how important it is to be prepared for life’s unexpected moments.
Today, Zi Yang focuses on helping individuals and young adults make sense of their finances in a clear and practical way. From setting up hospitalisation coverage to protecting income and planning ahead, he aims to simplify complex decisions so his clients can move forward with confidence.
He believes that financial planning is not about pushing products, but about understanding people — their priorities, concerns, and goals. Known among his friends for maintaining strong and genuine relationships, Zi Yang carries this same approach into his work, building trust through honest conversations and consistent support.
Outside of work, Zi Yang enjoys staying active through sports, with frisbee being a regular part of his routine. He values the discipline, consistency, and teamwork that come with sports, and brings these same principles into the way he supports his clients.
Zi Yang welcomes the opportunity to connect with new people, whether it’s for a casual conversation or to explore how better financial planning can make a difference in their lives.
Chua Zi Yang
Representing Prudential Assurance Company
Singapore
https://www.prudential.com.sg/FC-info
AT22Apr26XZ54
CONTACT
WHAT HIS CLIENT ARE SAYING
ZIYANG IS PERSONALIZED AND TRUSTWORTHY
Honestly, At first, I was a little concerned about the lack of experience in the industry. But after working together, that concern has definitely eased.
I appreciate the effort taken to understand my preferences before recommending possible plans, rather than taking a one-size-fits-all approach. I also value the honesty whenever there's something that isn't fully clear, instead of trying to give an answer without being certain.
Another thing I enjoy is how comfortable the whole experience feels, I can be candid, have normal conversations and even talk about frisbee, so it doesn't always feel like everything has to be about insurance.
Overall, I've had a positive experience and would be likely to work together again in the future.
Jerald Ong Chun Loong
Product Manager
ZIYANG IS PATIENT AND SUPPORTIVE
Honestly, the whole process was quite chill. Ziyang took the time to explain everything properly, and whenever I wasn’t sure about anything, he was patient enough to go through it with me. We even did video calls when it was easier, so everything was quite convenient.
I also liked that he never hard sell me anything. He listened to what I needed first before giving his recommendations, so I felt like he really had my interests in mind. Overall, no complaints and happy with the experience. I’ll definitely recommend him to my friends or anyone looking to sort out their insurance.
Giovanni Choong
Self-employed
